/ Valentino Beauty

In the context of the launch of Valentino Beauty's makeup line, the brand partnered with Prodigious to establish a Content Factory to develop all the necessary elements for the e-Commerce launch of the collection.

From discovering shades to benefits, along with application tips, the brand was dedicated to addressing all the questions a consumer may have during their shopping journey and thus developed 3000 visuals for the occasion.

Diversity was at the heart of this campaign, with a multitude of communities represented in terms of age, gender, and ethnicity. Finally, the entire production was designed to address environmental concerns.