/ She's Mercedes

The launch of the She's Mercedes "La Ligne Droite" program was an opportunity to design a dedicated support program for women entrepreneurs, based around mentoring sessions and personalized meetings, to help them deploy the aura of their projects, but also to work with the brand at every stage of the project: from the selection of entrepreneurs, the casting method, the coaching of the women's duos, right through to the design and production of all content (social, digital, video, etc.). A true production ecosystem was designed to pool a hybrid on and offline campaign, supported by a committed team passionate about new immersive forms of storytelling.