Golden Tulip

We imagined a 360° experiential marketing campaign for the brand's 160 hotels in nearly 40 countries to convey the brand's mischievous spirit and its "Playtime, Anytime" positioning. Divided in two phases of teasing and reveal, the campaign aim to connect with the Golden Tulip audience and create a discussion with them. This campaign is shared online and, on the brand, social medias but is also shared with the hotels who can find several ready-to-use assets to fuel their local communication and social media activations for their establishments throughout the year.