/ Balenciaga

The launch of the Balenciaga boutique in Fortnite in partnership with Epic Games was a unique opportunity for the brand to create the event through an innovative concept with global reach. A 3D campaign based on the principle of anamorphosis was created and broadcast on giant billboards in London, New York, Tokyo and Seoul. These billboards were also used in the Fortnite game, a first for the franchise. A unique Stunt concept in Europe and the US, generating multiple spin-offs for the brand and positioning it as a pioneer in its market.