/ LES EAUX PRIMORDIALES

The challenge for this campaign was to position Les Eaux Primordiales as a major player in French haute parfumerie, and to establish Arnaud Poulain as the brand's creator and face. The challenge was to make a sensitive, real-life film using snippets of interviews with the designer. This approach was also reflected in the production, with the film shot entirely on 16 mm film, to make the image sensitive, fragile and timeless.  

The challenge for this campaign was to position Les Eaux Primordiales as a major player in French haute parfumerie, and to establish Arnaud Poulain as the brand's creator and face. The challenge was to make a sensitive, real-life film using snippets of interviews with the designer. This approach was also reflected in the production, with the film shot entirely on 16 mm film, to make the image sensitive, fragile and timeless.